Available for Remote Work
Sumera
Usman
Social Media Strategist & SEO Expert
I help brands grow online through data-driven social media and SEO strategies — turning followers into fans and clicks into clients.
About Me
The Strategist Behind the Growth
I’m a digital marketing strategist with over 5 years of experience helping brands grow their online presence — from startups to international engineering networks.
My specialty is combining creative content strategy with data-driven decision making. I don’t just post content — I build systems that grow audiences, increase engagement, and drive real business results.
Based in Pakistan and open to remote work globally, I’ve worked across Meta Ads, SEO, content calendars, and brand storytelling to deliver measurable impact for every client I work with.
Why work with me?
- Results-first mindset — every strategy is tied to clear, measurable KPIs that matter to your business.
- Cross-platform expertise — from Instagram Reels to Facebook Ads to SEO-optimized blogs, I cover the full digital spectrum.
- International experience — worked with clients in Pakistan and abroad, adapting strategies to diverse audiences.
- Consistent communication — you’ll always know what’s happening with your brand’s online presence.
What I Offer
Services Designed to
Grow Your Brand
Social Media Management
End-to-end management of your social media platforms — content creation, scheduling, community engagement, and performance tracking.
SEO Optimization
Increase your organic visibility through keyword research, on-page optimization, content SEO, and technical audits that drive lasting search traffic..
Meta Ads Campaigns
Targeted advertising on Facebook and Instagram using Meta Ads Manager — from audience research to creative testing and ROAS optimization.
Content Strategy
Comprehensive content planning with editorial calendars, blog writing, reels scripting, infographics, and brand-aligned storytelling.
Brand Growth Strategy
Audience analysis, competitor research, and growth roadmaps that help your brand stand out and build loyal communities online.
Analytics & Reporting
Data-driven performance reports with actionable insights — understanding what's working, what's not, and exactly how to improve it.
Case Studies
Work That Speaks
for Itself
Real projects, real strategies, real results — here's how I've helped brands grow.
305K+ Follower Brand Page
Managed and optimized a large social media community — increasing engagement through targeted content strategy, posting schedules, and audience interaction techniques.
Improved engagement rate & brand visibility
316K+ Instagram Account
Drove stronger audience interaction and external link traffic through consistent content publishing, reels strategy, and performance-based content adjustments.
Increased external link traffic significantly
Zehra Fashion — Facebook Growth
Grew a brand-new Facebook page to ~1,000 organic followers through consistent content strategy, audience engagement, and community building —without paid ads.
~1,000 organic followers from zero
Meta Ads — Uconnect Technologies
Managed social media advertising campaigns using Meta Ads Manager, improving targeting accuracy and increasing visibility for tech-focused B2B audiences.
Improved targeting accuracy & visibility
Gen II Global Engineering Network
Implemented digital marketing strategies for international audiences — managing content calendars, social analytics, and cross-timezone stakeholder collaboration.
Strengthened global brand positioning
40% Engagement Increase
Achieved a 40% increase in client social media engagement through a combined approach of targeted content strategy, ad campaigns, and continuous optimization.
40% increase in overall engagement